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How to Integrate Political CTV with Mobile Retargeting to Close the Persuasion Loop

Tue, 07 Apr 2026 22:13:18 GMT

Close the persuasion loop. Learn how to integrate political CTV ads with mobile retargeting to increase voter frequency and win more races in 2026.

7 Mistakes You’re Making with Late-Cycle Political Ad Spending (and How to Fix Them)

Tue, 07 Apr 2026 20:04:52 GMT

Stop wasting your GOTV budget. Learn how to avoid late-cycle pitfalls with programmatic ads, premium data, and Turn It Blue Ads' self-serve platform.

Voter Reach in 2026: Why Everyone Is Talking About Ad-Supported Streaming (And You Should Too)

Tue, 07 Apr 2026 19:53:32 GMT

Discover why Pluto and Tubi are the breakthrough tools for 2026 Democratic campaigns. Learn to target voters with precision on a budget with Turn It Blue Ads.

Linear TV vs. Political Streaming TV Advertising: Which Is Better for Your 2026 Budget?

Thu, 26 Mar 2026 16:50:40 GMT

Compare Linear TV and CTV Streaming for your 2026 political campaign. Learn how to reach incremental voters with real-time programmatic ads using Turn It Blue Ads.

Why Small Political Agencies are Switching to Self-Serve Programmatic (And Why You Should Too)

Thu, 26 Mar 2026 16:42:27 GMT

Scale your agency without the overhead. Learn why small political shops are choosing self-serve programmatic to win in 2026. No contracts. No minimums.

The $10.8 Billion Midterm: Why "Junk Inventory" is Your Biggest Threat

Thu, 26 Mar 2026 15:56:54 GMT

Don't let your 2026 budget vanish into the digital sewer. Learn how Turn It Blue Ads uses premium inventory supply to avoid bots and junk inventory.

Stop Overpaying for Junk: How a Political Programmatic Advertising Platform Saves Your GOTV Budget

Tue, 24 Mar 2026 20:49:06 GMT

It’s three weeks before Election Day. Your Get Out The Vote (GOTV) budget is dwindling, and the pressure is mounting. You’ve got a choice: you can keep lighting money on fire with "boosted" social posts and broad linear TV buys, or you can actually reach the voters who decide the election.

The High Cost of "Junk" Impressions

Connected TV Advertising for Candidates: How to Reach Cord-Cutters in a 50/50 District

Tue, 24 Mar 2026 20:36:44 GMT

Run CTV streaming ads to reach cord-cutters in tight political races with precision targeting and AI optimization from Turn It Blue Ads.

The 2026 Guide to Political Streaming TV Advertising (Without the Consultant Fees)

Tue, 24 Mar 2026 19:55:53 GMT

Skip consultant fees in 2026. Launch political streaming TV ads (CTV) with self-serve targeting and a $500 minimum.

Programmatic Advertising for Political Campaigns: Why Democrats Are Leaving Linear Behind

Tue, 24 Mar 2026 19:02:10 GMT

See why Democrats are shifting budgets from broadcast TV to programmatic ads—precision targeting, lower fees, and real-time reporting that wins in 2026.

Beyond the CPM: Measuring Voter Influence, Not Just Impressions

Tue, 24 Mar 2026 17:39:50 GMT

Stop wasting your campaign budget on cheap, junk impressions. Learn how Turn It Blue Ads prioritizes voter influence over CPM in the 2026 midterms.

Digital Door-Knocking: Retargeting the $44M Ground Game

Mon, 23 Mar 2026 21:09:14 GMT

The conversation doesn’t end when the door closes. Sync turf lists from your voterfile into Turn It Blue Ads and retarget exact households before and after the knock

Linear vs. CTV: How to Avoid Wasting Budget on the Same Voters

Mon, 23 Mar 2026 20:58:12 GMT

Stop paying twice for the same eyeball. Learn how to use CTV for incremental reach and find cord-cutters across all demographics, including Boomers.

The $5 Million Lesson: How Illinois Progressives Beat the 'Bizarro' PACs

Mon, 23 Mar 2026 20:43:33 GMT

Learn how Illinois progressives like Daniel Biss beat "Bizarro" PACs and $125M in outside spending using hyper-local targeting and efficient programmatic ads.

The 'Trump-District' Digital Playbook: Messaging That Flips Seats

Mon, 23 Mar 2026 20:36:08 GMT

Running as a Democrat in a red district? Learn how to use voter data, meta-DSP optimization, and hyper-local creative to find persuadable voters and flip seats.

Follow the Money: Why AI Giants are Funding the Midterms (and How to Compete)

Mon, 23 Mar 2026 19:00:41 GMT

AI companies have poured $185M into the 2026 races. Learn how progressive campaigns can use self-serve programmatic advertising to stay competitive on a budget.

The Tipping Point: CTV Officially Outspends Broadcast in 2026 Senate Races

Mon, 23 Mar 2026 18:30:07 GMT

2026 Senate data shows CTV has officially outpaced broadcast. Learn how to use political streaming tv advertising for political campaigns to win your race.

The Micro-Influencer Amplified: Scaling Regional Voices with Programmatic

Mon, 23 Mar 2026 18:24:56 GMT

Learn how to amplify regional influencer content using programmatic CTV and mobile ads. Scale your progressive campaign’s reach with Turn It Blue Ads.

Stop "Boosting" Posts: A Survival Guide for Progressive Agencies

Mon, 23 Mar 2026 18:17:42 GMT

Progressive agencies: stop wasting client budgets on Meta's "Boost" button. Learn how programmatic digital and CTV can win your 2026 races without Facebook headaches

Why Your Neighbor is Seeing Your Opponent’s Ads (and Not Yours)

Mon, 23 Mar 2026 18:07:22 GMT

Stop wasting your digital budget on unverified reach. Learn how precision voter targeting data from Turn It Blue Ads ensures your ads hit the right households in the 2026 election cycle.

The 'Already Voted' Budget Save: How Programmatic Digital Suppression Actually Works

Wed, 04 Mar 2026 18:12:34 GMT

Save your campaign budget by automatically suppressing "already voted" households using trusted L2 data. Learn how digital & CTV suppression works at Turn It Blue Ads.

Why Small Political Agencies Are Moving to Self-Serve Programmatic in 2026

Wed, 04 Mar 2026 17:30:14 GMT

Small political agencies are choosing self-serve programmatic in 2026 to scale without high minimums or staff. Earn 5% dividends and access premium CTV ad inventory.

Self-Serve Programmatic vs. Managed Service: Which Is Better for Your 2026 Political Campaign?

Mon, 02 Mar 2026 17:02:26 GMT

Choosing between self-serve and managed service for your 2026 political campaign? Discover the pros and cons and how Turn It Blue Ads offers the best of both worlds

How to Run Political Ads on Live Sports Without a Massive Budget

Mon, 02 Mar 2026 16:58:14 GMT

Reach voters during live sports on Hulu and Peacock without high minimums. Learn how Turn It Blue Ads makes premium political CTV advertising accessible for any budget.

How to Avoid the Biggest Political Ad Inventory Pitfalls During the 2026 Surge

Fri, 27 Feb 2026 16:59:27 GMT

Don't get squeezed out of the 2026 cycle. Discover how to avoid inventory pitfalls, skip the middleman tax, and secure premium CTV spots for your political campaign.

Why Values-Based Targeting Will Change the Way You Reach Swing Voters

Fri, 27 Feb 2026 16:51:26 GMT

Move beyond partisan labels. Learn how values-based targeting help Democratic campaigns reach persuadable swing voters with precision in the 2026 cycle.

Political Ad Incrementality Explained in Under 3 Minutes: Why Impressions Aren’t Everything

Fri, 27 Feb 2026 16:37:43 GMT

Stop falling for the "Vanity Metric Trap." 🛑 Learn how political ad incrementality drives true lift in search and social engagement to win your 2026 campaign.

7 Measurement Mistakes You're Making with Political CTV Ads (and How to Fix Them)

Wed, 25 Feb 2026 19:06:46 GMT

Stop wasting your campaign budget! Discover the 7 measurement mistakes in political CTV advertising and how to fix them with real-time data for the 2026 cycle.

YouTube Ads vs. CTV: Which Is Better for Your 2026 Political Campaign?

Wed, 25 Feb 2026 17:19:51 GMT

Compare YouTube vs. CTV for your 2026 campaign. Discover why unskippable streaming TV ads combined with Tunnl data deliver the highest voter persuasion.

Do You Really Need the Lowest CPM Possible? The Truth About Political Display Ads

Wed, 25 Feb 2026 17:15:00 GMT

Don't let low CPMs hide a failing strategy. Learn why quality inventory and Tunnl targeting are the real secrets to winning your 2026 political campaign.

How CTV Retargeting Works in 2026 (Without Cookies): The Cross-Device Playbook Every Campaign Manager Needs

Wed, 25 Feb 2026 15:34:08 GMT

Learn how to bridge the gap between streaming TV and mobile conversions using CTV retargeting and Household Identity Graphs—no cookies required.

The Always-on Advantage: Why Your Campaign Shouldn't Wait Until October to Start Advertising

Mon, 23 Feb 2026 20:48:55 GMT

Don't wait for October to reach voters. Build trust early with an always-on digital strategy. Launch your campaign in minutes with Turn It Blue Ads.

Premium Inventory vs. Remnant Ads: Why Your CTV Campaign Gets Locked Out (And How to Fix It)

Mon, 23 Feb 2026 20:26:47 GMT

Don’t get stuck with remnant ad scraps. Access premium CTV on Hulu & Peacock directly with Turn It Blue Ads. Self-serve, no contracts, all Democratic.

Hyper-Local Impact: How School Board and City Council Races are Using Voter Targeting to Level the Playing Field

Thu, 19 Feb 2026 19:48:10 GMT

Learn how hyper-local races like City Council and School Board campaigns are using self-serve political ad platforms to level the playing field!

The Advocacy Advantage: Why Self-Serve Programmatic is the Secret Weapon for Non-Profits

Thu, 19 Feb 2026 19:37:55 GMT

Whether you're a 501(c)(3) raising awareness, a 501(c)(4) pushing policy, or a PAC supporting candidates don't miss out on your competitive advantage!

The State House Playbook: How Down-Ballot Campaigns Use Digital to Win

Thu, 19 Feb 2026 16:00:10 GMT

Read the playbook for down-ballot state house campaigns: Digital and CTV advertising has fundamentally changed the game for state legislative candidates.

The 2026 Guide to Self-Serve Political Advertising: Why Campaigns are Cutting Out the Middleman

Wed, 18 Feb 2026 23:14:43 GMT

Stop overpaying for political ads. Learn how self-serve political advertising helps Democrats win in 2026 with no middlemen, no contracts, and no minimum spends.

The Agency Cheat Sheet: 15 Ways to Sell Modern Media to Any Candidate or Cause

Tue, 17 Feb 2026 23:25:02 GMT

15 ways to sell political programmatic advertising to candidates. Your guide to pitching CTV ads and digital advertising for progressive political campaigns.

The 2026 Outlook: Why CTV is Eating Broadcast's Lunch (and What It Means for Your Campaign)

Tue, 17 Feb 2026 23:17:07 GMT

Why CTV ads for political campaigns are overtaking broadcast. Get the 2026 outlook on political streaming TV advertising, spending trends, and voter targeting.

CTV CPM Reality Check: What Political Campaigns Actually Pay in 2026 (and How to Keep Costs Down)

Tue, 17 Feb 2026 22:47:14 GMT

Understand average CPM for display ads and CTV inventory in 2026. Get a clear look at political streaming TV advertising costs and inventory tiers.

The Most Rewarding Partnership in Politics: Why Agencies are Moving to Turn It Blue Ads

Tue, 17 Feb 2026 22:37:24 GMT

Discover the best political programmatic advertising platform for agencies. Earn dividends and scale your digital ads for political campaigns with ease.

Self-Serve Programmatic Advertising: 10 Things Every Political Campaign Should Know Before Launching

Tue, 17 Feb 2026 22:32:43 GMT

A 10-point checklist for self-serve programmatic advertising. Master digital ads for political campaigns with our expert guide for the 2026 election cycle.

The 2026 Political Ad Spend Guide: Why Programmatic + CTV are Dominating a $10.8B Cycle

Tue, 17 Feb 2026 22:19:43 GMT

Explore the $10.8B political ad spend shift in 2026. Learn how programmatic advertising and CTV ads for political campaigns help small races win.

Winning the Living Room: Why CTV is a Game-Changer for Down-Ballot Candidates

Tue, 17 Feb 2026 22:10:52 GMT

Connected TV isn't cable. It's not broadcast. It's the streaming platforms your voters are already watching: Hulu, Roku, Peacock, Amazon Fire TV, and dozens of others. They've cut the cord, ditched expensive cable packages, and moved to streaming. And you can reach them there with the same credibility and impact as a traditional TV ad, but with precision that would make a direct mail consultant jealous.

Beyond the Walled Garden: Why Programmatic + CTV are the New Essentials for 2026 Campaigns

Tue, 17 Feb 2026 22:03:30 GMT

Programmatic + CTV lets you avoid that clutter entirely. While your opponents are fighting over the same saturated social feeds, you're reaching voters on premium streaming platforms where political ad loads are significantly lower. You're in their living room, not their newsfeed. You're part of their entertainment experience, not part of the noise they're trying to escape.

You Can't spell GOTV without TV!

reilly@turnitbluedigital.com (Reilly Shelton) — Tue, 17 Feb 2026 21:45:58 GMT

This Month's Topic from the Turn It Blue Ads Newsletter

Election Day is looming, are you prepared for this final push?

As the election nears, we know your primary goal is to Get Out The Vote! A large part of this is knocking on doors and meeting your voters where they are. Well, one of the most cost-effective (and time-saving) ways to meet your voters where they are is by running Connected TV (CTV)/Over-the-Top (OTT) ads. You can meet voters on the biggest screen in their living room with your message. Turn It Blue Digital is here to help!

One of the major benefits of running ads on CTV and OTT outlets is your ads are shown to a captive audience — viewers are sitting in front of something they want to watch, so they're going to stay put while your ad is on their TV. More and more people are cutting the cord and making the switch to streaming services for their TV viewing. This transition allows you to combine the power of digital advertising with TV ads at a cost-efficient entry point.

CTV/OTT ads are not skippable, which means you must complete the ad to watch the show—no fast-forwarding allowed! Your ad will play all the way through, which increases the efficacy of your message by telling your whole story to exactly the people you need to hear it.

By combining your targeted audience with a more traditional advertising medium, you get all of the impact and none of the drawbacks. In traditional TV buying, your best approach to targeting is to create a model of your target voter—if you're targeting young women, run ads on E!, or during The Bachelor. If you're targeting 30-year-old men, your best bet is whatever sporting event is taking place. This strategy relies on a lot of outdated stereotypes , which creates bad targeting and yields bad results... and that means wasted money.

Investing in CTV is critical to ensuring you are reaching your targeted audience during GOTV. With CTV you know that your ad dollars are making meaningful impressions.

Still have questions about how CTV ads can help make a difference in your campaign? Take a look at this article in our knowledge base.

Let’s work together to make this cycle a success! Plan your next CTV campaign with Turn It Blue Ads today!

Save Marketing Dollars By Switching to Digital Advertising

reilly@turnitbluedigital.com (Reilly Shelton) — Tue, 17 Feb 2026 21:45:57 GMT

Get in front of your voters without breaking the bank, make the switch to digital advertising!

Are you tired of searching for the best way to use your marketing budget? Turn It Blue Digital was built to keep you on the campaign trail and out of the weeds of a marketing campaign.

Our digital advertising offerings give you a cost-effective alternative to traditional marketing avenues.

First , digital ads allow for precise targeting based on demographics, interests, and behaviors, ensuring they reach the most relevant audience with minimal waste. In contrast, traditional media like TV and newspapers have broad reach but lack precision, leading to a less-effective use of funds.

Second , digital ads have lower entry costs and flexible budgeting. Traditional media often require significant upfront investment and fixed costs regardless of engagement. T urn It Blue Digital only requires a $500 spend to run a campaign targeted at your audience.

Third , digital ads provide real-time analytics and support continuous optimization and A/B testing, enabling quick adjustments to improve effectiveness. Traditional marketing relies on delayed and less accurate feedback.

Lastly , digital ads are highly adaptable, with content and targeting adjustable on the fly, whereas traditional ads have fixed content and longer lead times, reducing flexibility.

Overall, these factors make digital advertising a more efficient and effective option for your team. Are you interested in adding digital advertising to your campaign’s marketing mix? Take a look here to better understand how Turn It Blue Digital can help you get in front of your target audience.

How to Create Effective Digital Ads for Political Candidates

reilly@turnitbluedigital.com (Reilly Shelton) — Tue, 17 Feb 2026 21:45:49 GMT

Be the candidate that stands out to voters

The goal in every marketing campaign is for your target audience to engage with your creative assets. With digital advertising this goal is no different, but we are able to tailor the message even more because of the in-depth targeting capabilities digital advertising grants us.

Creating effective digital ads involves designing compelling and engaging content that resonates with your target audience. Here’s how:

Understand Your Audience

Identify key issues that matter most to the voters you are getting in front of, such as climate change, social justice, and healthcare. Understand the demographics of your audience, including age, gender, location, and interests, to tailor your message accordingly.

Craft a Strong Message

Keep your message clear and concise. Use emotional storytelling to connect with voters on a personal level and focus on a positive vision for the future. Highlight real-life stories and testimonials to reflect the impact of your policies.

Visual Elements

Use bold colors, high-quality images, and clear typography to grab attention. Ensure visuals align with progressive values and the campaign’s branding. Include short impactful videos and maintain consistency in design elements across all ads.

Have a Clear Call to Action (CTA)

Make your CTA clear and compelling. Encourage immediate action with phrases like “Donate Now” or “Join Us Today.”

By keeping these guidelines in mind while creating your digital ads you are setting yourself up for success.

If you still have questions about creating compelling creative content, take a look at our tricks to designing creative that gets results . And if you still feel uncomfortable about making your own assets or are in a time crunch, feel free to explore the Turn It Blue Ads creative shop . Our team of experts is here to help you get in front of voters!

Unlock the Secrets to Powerful Digital Ads Campaigns

reilly@turnitbluedigital.com (Reilly Shelton) — Fri, 18 Oct 2024 15:44:40 GMT

Launching an effective ad campaign can seem daunting, but with some tips and the right plan, you can achieve great results. We’ll give you important tips and best practices to ensure your campaigns not only reach but resonate with your audience.

Planning Your Digital Ad Budget

Don't draw your digital budget from leftover money! Often, campaigns treat digital as a "what's left" budget line—but for digital advertising to be effective, you want to aim for 6-12 impressions per voter per week. That means you’ll need enough funds to reach every voter the desired number of times throughout your campaign. If you don't set out a sufficient budget for your audience size, you risk losing effectiveness due to insufficient reach. Try our �� Budget Estimator Tool �� (view on desktop) can help you plan your budget based on audience size and campaign length.

Build Your Audience Strategically

When you think about building your audience, consider:

Voter geography. Narrow your audience to only those who can cast ballots in your election.
Voting history. Are members of your audience registered voters? Do they have a history of voting behavior? Our ads platform also has this information built for easy targeting.
Voter preferences . Are you targeting strong progressives to increase turnout? Or persuading voters likely to agree with you? Use voting history or third-party data to predict voters’ behavior.

Plug in your target demographics with our Custom Audience builder , and you'll be serving ads to the right people in no time!

Turn It Blue Ads also makes it easy for you with our expert-curated One-Click Audiences . Are you focused on getting out the vote? Use our General Election Turnout Universe to get in front of your voters!

Key takeaway : Don't get too granular. Cast a wide net and reach voters in your area who have voting behaviors consistent with your strategy to reach your win number.

Don't Be Afraid to Run Multiple Campaigns

You may need to achieve a few different goals with your digital approach—that isn't uncommon.

You might consider running ads asking your base voters to volunteer while reminding infrequent progressive voters to head to the polls. Alternatively, you could run ads to increase name ID, followed by ads highlighting your key values. The great news is that you can execute all these strategies simultaneously! Here are three ways you can break up your campaign plan to achieve multiple goals:

Target based on voting history behavior. Your message should be different when talking to people who consistently vote than when you talk to people who are irregular voters.
Divide based on target issue preferences. If you need to persuade voters to reach your win number, split your audience into two or three main groups based on likely issue propensities. This way, you can send a message that matters to them.
Divide based on timeline. Your goal may be to do all of these things at once—and that's okay! Try breaking your ads down based on the election timeline.

By embracing these strategies, you can harness the full potential of digital advertising and drive meaningful engagement to achieve your campaign goals. Turn It Blue Digital is here to support you throughout your journey, providing expert guidance and tools to ensure your campaign's success every step of the way.

Why Spend on Digital and CTV Advertising?

reilly@turnitbluedigital.com (Reilly Shelton) — Fri, 18 Oct 2024 15:33:43 GMT

This Month's Topic from the Turn It Blue Ads Newsletter

In today's fast-paced and ever-changing world, digital advertising has become a necessity for the success of most political campaigns. This shift underscores the importance of using the online world to effectively reach and engage with your voters, wherever they are online. Without digital advertising, it is nearly impossible to remain competitive and visible in the modern political landscape.

Here are some of the benefits of reaching your intended audience through digital advertising.

Why Digital Advertising?

Digital ads take advantage of robust targeting, including geography, demographics, and political attributes, allowing you to reach your target effectively and for a price you can afford. It's cost-effective, often cheaper per impression than TV, radio, or print, and offers a better ROI. Additionally, it provides flexibility and immediacy, allowing quick campaign launches and real-time adjustments for maximum effectiveness.

Why Programmatic Display and Video?

Programmatic display and video ads offer automated, data-driven ad placements, ensuring your ads are seen by the right audience, at the right time. Automated buying reduces the time and effort needed to manage your ad campaigns and ads use data to target specific audience segments, increasing the relevance and impact of your ads. You can easily scale your campaigns to reach a larger audience without sacrificing targeting precision.

Why CTV?

Connected TV (CTV) advertising combines the broad reach of traditional TV with the advanced targeting capabilities of digital advertising. A key benefit of advertising on CTV is the ability to target audiences based on 1-1 list matches, demographics, behavior, geography, and more. Because these are logged-in environments, we know with certainty that we are reaching your target household audience, wherever they are watching.

Guaranteed Non-Skippable Views: Potentially CTV's biggest benefit is the guaranteed view. All CTV ads are non-skippable and carry the industry's highest video completion rates, with 97+% of viewers watching your entire ad. Because CTV viewers are committed to whatever they are watching, they are far more likely to engage with your full ad, hammering home your message more quickly than any other medium.
Cost of CTV vs. Traditional TV: Although Connected TV is slightly more expensive than standard pre-roll video ads, it is a fraction of the cost of traditional cable or broadcast television ad buys. With the benefits of addressable household targeting and guaranteed views, it may actually be the best bang for your buck across any advertising media currently available. Our FREE Budget Estimator Tool is a great place to start planning your campaign.
Buying CTV Ads is a Breeze: Turn It Blue Ads is proudly one of the first self-serve political ads platforms with integrated CTV buying. Our award-winning Digital & CTV Ads Platform makes it easy to launch your campaign.

New feature alert! You can now add Hulu and Roku premium ads to your CTV campaigns on Turn It Blue Ads! These new options let you reach more people on popular streaming platforms. With millions of users and top ad spots, adding Hulu and Roku to your CTV campaign will strengthen your message across different viewing habits, helping people remember it better.

Apply for a FREE ads account and start your CTV campaign with Hulu and Roku today!

Set your targeting, upload your creative, and monitor your campaign's performance using our analytics dashboard. If you need help creating a quality CTV video ad, check out our affordable video production packages and let our 30x award-winning team go to work making the optimal video for your CTV campaign.

A Beginner's Guide to Getting the Most Out of Connected TV (CTV)

katie@boulderstrategiesllc.com (Katie Williams) — Tue, 13 Aug 2024 15:58:17 GMT

Connected TV (CTV) has changed the way campaigns connect with their audiences online. With CTV, you can display your ads on big screens without interruptions, ensuring your message is seen.

Here’s a simple guide to help you make the most of CTV.

What is CTV?

Connected TV (CTV) is a type of television that is connected to the Internet. This connection allows the TV to play videos and shows from online services.

You can connect using a Smart TV with built-in Internet features, or by attaching a separate device to a regular TV. These separate devices, known as “over-the-top” (OTT) devices, include popular options like Roku, Amazon Fire TV, Apple TV, and Chromecast. Blu-ray players and gaming consoles like Xbox and PlayStation can also turn a regular TV into a connected TV.

Why Choose CTV?

Reach More People: CTV allows you to reach a larger audience and keep them engaged across different devices and platforms.
Target Your Audience: Unlike traditional TV, CTV lets you use data to target specific groups of people, so your ads reach those who are most likely to be interested.
Save Money: CTV is often cheaper than traditional TV, and you can get premium ad spots at a lower cost.

Creating Effective Ads

Developing creative ads that resonate on CTV/OTT is a little different than developing regular TV or digital video ads, though many of the core principles remain the same. Remember that CTV/OTT ads are generally like standard TV ads in that they are non-skippable, so you have a better chance to hold your viewer's attention for the length of your ad, rather than losing their attention after the first three seconds when the ad becomes skippable like digital video ads. CTV/OTT ads are also like TV ads because there often isn't a way to use a link or other in-video call-to-action like you would do with digital ads.

Keeping these differences in mind, here are a few ways you can optimize your ads for CTV/OTT placement:

Try Different Ad Lengths: We highly recommend having at least one :15-sec and one :30-sec creative in your media mix. However, :30-sec units are preferred for CTV/OTT placements.
Show Your Brand Early: Make sure your logo appears within the first 6 seconds of the ad and stays visible throughout the ad to create burn-in for your name ID.
Support your CTV/OTT Ads with Display : while your video ad won't include a direct call-to-action, you should support your video ads with coordinating display sets that allow users to engage directly with your landing page, website, or other supporter call-to-action.
Tell a Good Story : By mid-October, everyone will be tired of the same ol' political ads. Showcase your individuality with an ad that breaks the traditional molds and catches viewers' attention.

Take Advantage of Better Metrics

Once your ad is up and running for 24-48 hours, your Analytics Dashboard will display the top-line key performance indicators for each campaign's total lifetime. You will also see a pacing indicator that will let you know how your ads are performing. It’s important to check in on your campaigns to ensure your budget and audience size are adequate to meet your goals.

Connected TV advertising is key to any digital plan. It should be part of your strategy, as a cost effective and more targeted alternative to traditional TV advertising and social media ads.

Get your free Turn It Blue Ads account today!

From Mail to Media: Why Digital Advertising is a Game-Changer for Campaigns

Thu, 08 Aug 2024 18:06:10 GMT

In the dynamic world of campaigning, going digital isn't just an option—it's the game-changer you can't afford to miss.

Here's why shifting your budget to digital advertising is a winning move over traditional mail:

1. Cost Effectiveness

Digital advertising offers a more cost-effective solution compared to traditional mail. With digital ads, campaigns can reach a larger audience at a fraction of the cost of printing and mailing physical materials, allowing you to invest more in other critical campaign activities. You don't need a huge budget to make an impact! Our budget estimator tool will tell you how far your budget will go or what your ideal budget should be.

Compare the basic costs of printing and mailing a 5-piece mail program to a 5,000 person universe versus reaching the same audience with digital. Just use the slider below to compare the programs:

Alternatively, the same $28,750 mail budget could get you over one million impressions across display, digital video, and CTV/OTT advertising options. Check out this estimate using the Turn It Blue Ads Budget Calculator:

The budget is only one reason to digitize your campaign outreach this year - below are even more reasons you should consider investing in digital ads over traditional mail

2. Real-Time Analytics

One of the most significant advantages of digital advertising is the ability to track and analyze campaign performance in real time. Detailed metrics on how your ad is performing provide valuable data on which messages are resonating and which audiences are responding to your ads. Turn It Blue Ads makes it easy to see this data so you can quickly adjust strategies and ensure that every dollar is used efficiently.

3. Targeted Reach

Digital platforms enable highly targeted advertising, allowing campaigns to reach specific demographics, geographical areas, and interest groups—and do it with data not readily available for your mail universe. You can tailor your ads to resonate with particular voter segments, increasing the likelihood of engagement and support, and get immediate feedback to know your ads are working.

4. Speed and Flexibility

Digital advertising offers unmatched speed and flexibility. With Turn It Blue Ads, you can start running ads in just 15 minutes! Campaigns can quickly launch, modify, or pause ads based on performance and emerging trends. However, it can often be equally important to be able to STOP your outreach based on current events and happenings in the community. This agility is crucial in the fast-paced political environment, where timely responses to opponents’ actions or breaking news can make a significant difference. In contrast, traditional mail takes considerable time to design, print, and send out, often resulting in delays that can hinder timely and effective campaign responses—and once that mail piece is dropped in the “send” box, there’s no getting it back if events unfold between “sent” and “received.”

5. Enhanced Engagement

Digital platforms provide interactive opportunities that traditional mail cannot match. Features like video ads and clickable links engage voters more effectively and with minimal effort on the voter’s part. This interactive aspect encourages voters to take immediate action, such as visiting a campaign website or donating, increasing the overall ROI of your ad dollars.

6. Environmental Impact

Shifting to digital advertising also has environmental benefits. Reducing the reliance on printed materials means fewer trees are cut down and less waste is generated. This eco-friendly approach can also resonate with environmentally conscious voters, enhancing the campaign’s public image.

7. The Future of Campaigning

Embracing digital advertising is not just a smart move, it's essential for any modern campaign. The Turn It Blue Ads platform offers unparalleled solutions for cost-effective, targeted ads to engage your voters. Don't miss out on the future of campaigning — create an account today and take your campaign to the next level with Turn It Blue Digital Ads!

Modern Campaigns: Bridging Traditional Outreach with Digital Engagement

katie@boulderstrategiesllc.com (Katie Williams) — Fri, 02 Aug 2024 20:40:50 GMT

Modern Campaigns:

Bridging Traditional Outreach with Digital Engagement

Crafting an effective outreach strategy today requires a blend of traditional engagement methods like canvassing and mail programs with new and evolving digital strategies. It’s easy to get tangled up in turf cutting, but your digital work shouldn’t be an afterthought!

While face-to-face canvassing remains important in its ability to connect with voters, every campaign comes up against time and volunteer constraints—and a changing demographic requires a more dynamic approach that utilizes the latest digital political tools. This shift underscores the growing importance of mastering digital platforms to maximize outreach and engagement. Personalization is key — tailoring messages to resonate with local issues and demographics enhances relevance and fosters a deeper connection with voters.

Picture this: targeted ads popping up on your favorite platforms, speaking your language and showcasing your community's quirks. It's not just about catchy slogans; it's about making voters feel seen and heard.

Here are three big ways you can integrate digital ads with your traditional political campaign outreach:

1. Use targeted digital ads in key geographies to lay a foundation for your canvassers or phone bankers.

2. Layer in digital advertising to complement your mail program by using first-party data matching.

3. Activate the power of retargeting ads to follow up with potential donors and website visitors.

By weaving together data-driven strategies with compelling narratives, campaigns can go beyond winning votes—they can build lasting connections that endure long after the ballots are cast. Because in the end, it's not just about campaigns; it's about fostering a community where everyone feels valued and included. Discover how Turn It Blue Ads can enhance your campaign by reaching voters across various online platforms, utilizing programmatic advertising and connected TV (CTV).

Get Started Today!

Don't miss out on the power of digital advertising. Sign up for an account today and discover the future of advertising with Turn It Blue Ads!

Are you an Agency? Sign up for a free Turn It Blue Ads account, apply for the Agency Partner Program , and schedule a quick consultation with our Business Partnerships team.

How Algorithms Can Help Identify Key Issues for Voter Segments

reilly@turnitbluedigital.com (Reilly Shelton) — Fri, 26 Jul 2024 18:33:04 GMT

How Algorithms Can Help Identify Key Issues for Voter Segments

Imagine having a campaign tool that not only keeps pace with the fast-moving digital landscape, but also anticipates the needs and preferences of your electorate. This election cycle is going to be like nothing we’ve ever seen before—so flexibility and responsiveness in messaging will be critical as campaigns run full speed towards November.

Turn It Blue Ads has custom designed algorithms to analyze vast datasets to uncover patterns and trends that are not immediately apparent through traditional analysis methods.

In the context of digital political advertising, these algorithms process data from a variety of sources, including social media, search engine queries, voter registration records, and past voting behavior. By examining this data, the algorithms identify correlations and trends that indicate which issues are most important to different segments of the electorate.

Utilizing A/B Testing to Tailor Your Message

With Turn It Blue Ads, candidates can use A/B testing for both messaging and audience segmentation. By creating different ad variations and testing them with distinct voter segments, campaigns can determine which messages resonate most effectively. For instance, you may want to test whether your message on health care policies or climate change resonates better with young voters, or you may want to determine whether your message is grabbing the attention of those same young voters living in urban areas relative to rural areas. Turn It Blue Ads makes it easy to review these results, making it easy for you to tailor a message that resonates with voters.

A/B testing can also be used to refine audience targeting. For example, a campaign could test whether ads about student loan forgiveness perform better among recent college graduates compared to ads about job creation. This data-driven approach ensures that campaigns allocate their resources efficiently, maximizing impact and engagement with key voter groups.

Whichever data you decide to test, remember it’s always best to test one variable at a time—that means keep all other things exactly the same except for the one thing you’re testing—to obtain quality results.

By delivering highly relevant content, campaigns can increase voter engagement and support. With this knowledge, we can create personalized messages that are more likely to capture attention and resonate emotionally, prompting voters to take action—whether it’s sharing the message, attending a rally, or casting a vote. This approach not only enhances the effectiveness of the campaign's communication strategy, but also allows you to get the greatest value for your spend. Ensuring that your advertising efforts have the maximum possible impact for your campaign.

Get Started Today!

Don't miss out on the power of digital advertising. Sign up for an account today and discover the future of advertising with Turn It Blue Ads!

Are you an Agency? Sign up for a free Turn It Blue Ads account, apply for the Agency Partner Program , and schedule a quick consultation with our Business Partnerships team.

You've Won your Primary, Now What? Part 1

beth@boulderstrategiesllc.com (Beth Clayton) — Mon, 10 Jun 2024 20:13:56 GMT

Start your digital ad plan with your full budget in mind. Often, campaigns treat digital with a "nickel and dime" budgeting approach.

Even though it's easy to add funds incrementally to your digital budget, it should receive a full budget designation from Day 1. Don't create your digital budget based on what's left over after you've purchased your other big-ticket items. Treat digital as its own line item. Here's why:

In order for digital advertising to be effective, you want to aim for between 6-12 impressions per voter per week , which means you need to know that you have funds allocated to reach every voter the correct number of times for the duration of your campaign. If you are piece-by-piece putting together a digital budget, it's impossible to ensure your full audience is getting the benefit of digital ads to create a meaningful result.

Once you know your budget, you should tweak three key data points to create a perfect campaign plan:

Your audience size: Who are you delivering your ad to? Understanding your target demographic is crucial. Focus on the voters who are most likely to support you but also consider reaching out to those who might be undecided. Use data analytics tools to segment your audience effectively.
Your impression frequency: How many times a week should your average target see your ad? Consistency is key in digital advertising. Research indicates that it takes multiple touch-points before a voter can recall your message and take action. Striking the right balance in frequency ensures that your ads are memorable without being annoying. The rule of thumb is to aim for 8-12 impressions per week for digital ads alone.
Your campaign duration: How long will you run your ads? Timing can make or break your campaign. Starting too early can exhaust your budget, while starting too late might not give your message enough time to sink in. Plan a duration that aligns with key dates and events in the electoral calendar. Remember, it's always possible to add funds to increase your reach (who you talk to) and frequency (how often they see your message) once you start with a budget you know is achievable.

Our Digital Ads Calculator provides a perfect tool to help you plan your campaign budget based on the size of your audience and the length of your campaign. Take a look at how your ad budget can change your strategy on the front end to yield a good end result on the back end:

Budget Analysis: Use the calculator to test different scenarios. What happens if you increase your budget by 10%? How many impressions can you expect to get on programmatic ads or by layering in CTV ads?
Audience Impact: Start with what you know and get help building your budget. You know your win number. You know how long you'd like to talk to voters. You know your goal frequency (8-12). The Digital Ads Calculator will help determine what size budget you need.

In any of these cases, creating the wrong ad plan—that is, campaign duration, frequency goal, and audience size—for your budget would prove disastrous for your digital strategy. Missteps can lead to wasted funds, missed opportunities, and ultimately, a failure to connect with your voters in a meaningful way.

Bottom line : When you begin with the budget in mind, you can create a plan that works with an audience size that will help you reach your win number and a timeline that allows your message to resonate for the proper duration. By treating digital advertising as a critical component of your overall campaign strategy, you'll ensure that you have the resources necessary to engage, persuade, and mobilize your voters effectively.

Stay tuned for Part 2, where we'll dive deeper into optimizing your digital content and leveraging digital platforms to maximize voter engagement and turnout.

Crafting a Winning Creative Strategy for Your CPA Campaign

Mon, 06 May 2024 21:51:54 GMT

Acquisition campaigns rely on a multi-prong approach that focuses on a successful user experience.

As political advertising evolves in the digital age, leveraging a multi-pronged creative strategy is essential for optimizing cost-per-acquisition (CPA) campaigns and driving meaningful engagement for your candidate or cause’s advertising. From the initial ad design to the post-conversion experience, every touchpoint plays a crucial role in shaping the user journey and maximizing campaign results. In this blog post, we'll explore key tactics to optimize your creative assets across various stages of the CPA campaign cycle.

Please note: CPA campaigns are only available to Agency users only on the Turn It Blue Ads platform. These are advanced campaigns that should be used by professionals.

1. Compelling Ad Creative:

At the heart of any successful CPA campaign lies compelling ad creative that captivates audiences and drives action. While it’s not always important to invest in high-quality imagery in today’s landscape of influencer marketing and organic social content, your ads should have persuasive copywriting and attention-grabbing visuals to make your content stand out in crowded digital spaces. Consider your goals and your audience—then tailor your ad creative to resonate with your target audience, leveraging emotive storytelling, powerful imagery, and clear calls to action that inspire action and engagement.

2. Seamless Landing Page Experience:

Once users click on your ad, you must provide a seamless landing page experience that reinforces the messaging and value proposition presented in the ad. Optimize your landing page design for clarity, simplicity, and ease of navigation, ensuring that users can quickly find the information they're seeking and take the desired action—whether on desktop, tablet, or mobile. Use compelling visuals, concise copy, and persuasive messaging to guide users towards completing the conversion goal, whether it's making a donation, signing up for updates, or volunteering.

3. Personalized Thank You Page and Confirmation Email:

After users complete a conversion action, such as making a donation or signing up for updates, reinforce their engagement with a personalized thank you page and confirmation email. Customize the thank you page and confirmation email to express your thanks, provide additional information about your candidate or cause, and outline the next steps users can take to further support your campaign—including sharing their action and inviting others to take action. Use this opportunity to build rapport with supporters and encourage continued engagement and advocacy.

4. Follow-Up Communication:

In addition to the initial thank you page and confirmation email, political ad users can leverage follow-up communication tactics to nurture relationships with supporters and drive ongoing engagement. Consider implementing a series of "engagement emails" that provide valuable updates, exclusive content, and opportunities for involvement, such as volunteering or attending events. By maintaining regular communication with supporters, you can deepen their connection to your campaign and inspire long-term loyalty and advocacy. Often, conversion goals are long-term goals, not quick fixes. Someone who is a donor qualified lead may not be inclined to donate on a first impression of a candidate, but may often become a financial supporter after they have seen several touches from the campaign and learned the value of investing.

5. Utilize Social Proof and Testimonials:

Social proof and testimonials can be powerful tools for building credibility and trust with your audience, particularly in the realm of political advertising. Incorporate testimonials from satisfied supporters, endorsements from influential figures, and social proof indicators such as donation milestones or supporter testimonials into your creative assets to validate your campaign's impact and encourage others to get involved. Remember, humans are pack animals—we tend to go with trends and follow what others are doing. So while some people may not be initial action takers, they may ultimately result in a conversion after time. Leverage user-generated content and testimonials across your digital channels to amplify your campaign's reach and effectiveness.

Optimizing your creative strategy across every stage of the CPA campaign cycle is essential for driving engagement, maximizing conversions, and achieving campaign success for political candidates and causes. By crafting compelling ad creative, providing a seamless landing page experience, personalizing post-conversion communication, and leveraging social proof and testimonials, political advertising agencies can create a multipronged approach that resonates with audiences and inspires action and advocacy over time, resulting in better outcomes and a higher return on their CPA campaign investment.

5 Key Strategies to Optimize Your Cost-Per-Acquisition Digital Advertising Campaign

Mon, 06 May 2024 18:34:07 GMT

In the fast-paced world of political advertising, campaigns have limited resources and unlimited goals—maximizing the efficiency of your digital campaigns is crucial to achieving your fundraising and list-building objectives. CPA campaigns are not quick fixes, but when used in the context of a long-term campaign, they can offer great opportunities to growth.

Cost-per-acquisition (CPA) campaigns offer a strategic approach to reaching your target audience and optimizing your advertising budget. Don’t be fooled, though—CPA Campaigns aren’t an easy fix to endless donations and list sign ups. This is an advanced feature that should be used by professionals who are familiar with CPA optimization.

If you’re ready to launch a CPA campaign with Turn It Blue Ads, here are five ways to optimize your campaign to get the best bang for your buck:

Define Clear Conversion Goals:

Before launching your CPA campaign, you must establish clear conversion goals tailored to your ultimate outcome. M+R has done research into the average costs of conversions within the nonprofit sector, and they have shared some insights into the costs of running these campaigns:

Donation campaign via display ads: $102 per donation
Donation campaign via video ads: $239 per donation
Donation campaign via CTV ads: $972 per donation

Furthermore, As M+R notes , lead generation can be a key part of a healthy email program, but the average ratio of ad-acquired lead to start-of-year email list size was 0.06. That means that a campaign that started 2023 with 100,000 email subscribers would acquire 6,000 new leads via ads via 2024.

Whether your objective is to drive donations, increase email sign-ups, or encourage volunteer participation, defining specific and measurable goals is critical to providing clarity and focus to get the results you’re after—after all, these are not cheap or quick solutions to your campaign woes. By aligning your conversion goals with your overall campaign objectives, you can effectively track and measure the success of your CPA efforts.

Target Relevant Audiences:

Effective audience targeting lies at the heart of a successful CPA campaign—identify and target audiences that are most likely to engage with their candidate or cause, tailoring that audience even more narrowly to those likely to engage with your specific goal. Utilize data-driven insights to segment your audience based on demographics, interests, behaviors, and political affiliations—and at Turn It Blue Digital, we've done the hard work for you by making one-click donor audiences available within Turn It Blue Ads!

Zeroing in on relevant audience segments allows you to optimize your ad spend—lowering the cost per acquisition and increasing the likelihood of conversions.

Optimize Ad Creative and Messaging:

Compelling ad creative and messaging are essential components of any successful CPA campaign. The user experience is tantamount to a successful CPA campaign—users should invest time and resources into crafting attention-grabbing ads that resonate with their target audience. Tailor your messaging to align with the values and priorities of your candidate or cause, emphasizing key campaign messages and calls to action. Additionally, A/B testing different ad creatives, headlines, and copy variations can provide valuable insights into which elements drive the highest conversion rates.

Implement Conversion Tracking and Optimization:

It’s nearly impossible to effectively optimize your CPA campaign without robust conversion tracking and optimization—from the first click to the ultimate conversion. Tracking pixels or tags across your digital assets allow you to monitor user interactions, conversions, and key performance metrics (you’ll set these up when you choose to launch a CPA campaign with Turn It Blue Ads). Leverage conversion tracking data to identify high-performing ad placements, audiences, and creatives—this allows you to allocate your budget more efficiently and learn which messages and ads are producing results so you can improve your campaign on the user-end while allowing the proprietary Turn It Blue Ads optimization strategies improve your campaign on the ad-side.

Monitor and Analyze Campaign Performance:

Regularly monitor and analyze your campaign performance to keep an eye on your creative, click-through, experience, and user pipeline—usually on a monthly or quarterly basis. Track key metrics such as conversion rate, cost per acquisition, return on ad spend, and audience engagement to learn where users are engaging and where they’re dropping off after the initial click. Utilize analytics tools and dashboards to gain actionable insights into campaign performance trends, audience behavior, and emerging opportunities. By staying agile and responsive to performance data in the long term context of your campaign, you can refine your CPA campaign strategy over time to achieve optimal results.

Optimizing your cost-per-acquisition digital advertising campaign requires a strategic approach—know your goals, perfect your creative, and monitor your analytics. When done correctly, your CPA campaigns will drive meaningful engagement, foster supporter growth, and achieve campaign success.

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You Can't spell GOTV without TV!

This Month's Topic from the Turn It Blue Ads Newsletter

Election Day is looming, are you prepared for this final push?

Investing in CTV is critical to ensuring you are reaching your targeted audience during GOTV. With CTV you know that your ad dollars are making meaningful impressions.

Save Marketing Dollars By Switching to Digital Advertising

Get in front of your voters without breaking the bank, make the switch to digital advertising!

How to Create Effective Digital Ads for Political Candidates

Be the candidate that stands out to voters

Understand Your Audience

Craft a Strong Message

Visual Elements

Have a Clear Call to Action (CTA)

Unlock the Secrets to Powerful Digital Ads Campaigns

Planning Your Digital Ad Budget

Build Your Audience Strategically

Don't Be Afraid to Run Multiple Campaigns

Why Spend on Digital and CTV Advertising?

This Month's Topic from the Turn It Blue Ads Newsletter

Why Digital Advertising?

Why Programmatic Display and Video?

Why CTV?

A Beginner's Guide to Getting the Most Out of Connected TV (CTV)

What is CTV? ﻿

Why Choose CTV?

Creating Effective Ads

Take Advantage of Better Metrics

From Mail to Media: Why Digital Advertising is a Game-Changer for Campaigns

1. Cost Effectiveness

2. Real-Time Analytics

3. Targeted Reach

4. Speed and Flexibility

5. Enhanced Engagement

6. Environmental Impact

What is CTV?

Get Started Today!