In today's fast-paced and ever-changing world, digital advertising has become a necessity for the success of most political campaigns. This shift underscores the importance of using the online world to effectively reach and engage with your voters, wherever they are online. Without digital advertising, it is nearly impossible to remain competitive and visible in the modern political landscape.

Here are some of the benefits of reaching your intended audience through digital advertising.

Why Digital Advertising?

Digital ads take advantage of robust targeting, including geography, demographics, and political attributes, allowing you to reach your target effectively and for a price you can afford. It's cost-effective, often cheaper per impression than TV, radio, or print, and offers a better ROI. Additionally, it provides flexibility and immediacy, allowing quick campaign launches and real-time adjustments for maximum effectiveness.

Why Programmatic Display and Video?

Programmatic display and video ads offer automated, data-driven ad placements, ensuring your ads are seen by the right audience, at the right time. Automated buying reduces the time and effort needed to manage your ad campaigns and ads use data to target specific audience segments, increasing the relevance and impact of your ads. You can easily scale your campaigns to reach a larger audience without sacrificing targeting precision.

Why CTV?

Connected TV (CTV) advertising combines the broad reach of traditional TV with the advanced targeting capabilities of digital advertising. A key benefit of advertising on CTV is the ability to target audiences based on 1-1 list matches, demographics, behavior, geography, and more. Because these are logged-in environments, we know with certainty that we are reaching your target household audience, wherever they are watching.

1. Guaranteed Non-Skippable Views: Potentially CTV's biggest benefit is the guaranteed view. All CTV ads are non-skippable and carry the industry's highest video completion rates, with 97+% of viewers watching your entire ad. Because CTV viewers are committed to whatever they are watching, they are far more likely to engage with your full ad, hammering home your message more quickly than any other medium.
2. Cost of CTV vs. Traditional TV: Although Connected TV is slightly more expensive than standard pre-roll video ads, it is a fraction of the cost of traditional cable or broadcast television ad buys. With the benefits of addressable household targeting and guaranteed views, it may actually be the best bang for your buck across any advertising media currently available. Our FREE Budget Estimator Tool is a great place to start planning your campaign.
3. Buying CTV Ads is a Breeze: Turn It Blue Ads is proudly one of the first self-serve political ads platforms with integrated CTV buying. Our award-winning Digital & CTV Ads Platform makes it easy to launch your campaign. 

New feature alert! You can now add Hulu and Roku premium ads to your CTV campaigns on Turn It Blue Ads! These new options let you reach more people on popular streaming platforms. With millions of users and top ad spots, adding Hulu and Roku to your CTV campaign will strengthen your message across different viewing habits, helping people remember it better.

Apply for a FREE ads account and start your CTV campaign with Hulu and Roku today! 

Set your targeting, upload your creative, and monitor your campaign's performance using our analytics dashboard. If you need help creating a quality CTV video ad, check out our affordable video production packages and let our 30x award-winning team go to work making the optimal video for your CTV campaign.