The Most Rewarding Partnership in Politics: Why Agencies are Moving to Turn It Blue Ads

Let's talk about something that doesn't get discussed enough in political advertising: how agencies actually get compensated for their expertise.

Most platforms treat agencies like they're disposable. You bring them clients. You manage campaigns. You deliver results. And what do you get in return? Maybe a standard commission. Maybe some "priority" support that isn't really priority at all. And definitely no long-term rewards for building their platform with your business.

That changes today.

The Industry's First True Partnership Model

Here's what makes the Turn It Blue Ads Agency Partner Program different: you get to choose the reward structure that fits your shop—either an annual dividend (up to 5%, usable inside the platform) OR cash-back rewards (up to 3%). Plus, you still get discounts on white-label production services and bonus ad dollars. Pick your lane. Tier up. Profit.

No competitor in the political tech space offers anything close to this. While other platforms nickel and dime agencies or lock you into rigid fee structures, we've built a program that actually shares success with the partners who drive it.

Think about that for a second. You're already managing progressive and Democratic campaigns. You're already fighting to win races up and down the ballot. Why shouldn't you be rewarded: financially and strategically: for choosing a platform that performs?

Here's How It Works

Choose Your Rewards Track (Either/Or)

As you tier up in the program, you pick the reward structure that fits how your agency operates. Same spend. Different perk. Pick the option that best matches your agency’s goals (and your accountant’s love language!).

1. Dividend to your TIB Ads Wallet (higher %; only usable in-platform)
   Want more media leverage for clients? Take the dividend— up to 5% of your annual spend —credited to your Turn It Blue Ads Wallet and usable in-platform for future campaigns.
2. Cash-back (lower %, real cash in your bank account)
   Prefer cash in hand? Totally fair. Choose cash-back at a slightly lower percentage (up to 3% of your annual spend).

Bonus Ad Dollars to Stretch Your Clients' Budgets

Here's where it gets even better: when you opt into a minimum spend commitment ( chat with our Partnerships team about that! ) we provide bonus ad dollars that you can apply directly to your clients' campaigns. That means your clients get more reach, more impressions, and more impact: without increasing their spend.

Want to test a new creative approach in the final week? Bonus dollars. Need to extend your CTV buy into one more media market? Bonus dollars. These aren't gimmicks. They're tools that help you deliver more wins for your clients while building long-term loyalty to your shop.

Built for Small to Midsize Political Shops

If you're running a lean, scrappy agency with 1-10 employees, this program is designed for you.

You don't need a massive DC footprint or a hundred-person team to access industry-leading rewards. You need smart clients, solid strategy, and a platform that actually values your partnership. That's it.

Most political platforms cater to the big consulting firms with deep pockets and established relationships. We're different. We believe the future of progressive campaigns is being built by smaller shops that are agile, innovative, and deeply connected to their communities.

The barrier to entry is low: just $500 minimum to launch a campaign: but the rewards scale with your success. Whether you're managing three school board races or thirty state legislative campaigns, you're earning the same percentages and incentives as the big players.

Why This Matters Now

Political consulting is brutal. You're competing on tight margins. You're managing client expectations with limited budgets. You're fighting to prove ROI in an industry that often still treats digital like an afterthought.

The traditional agency model leaves you with two bad options:

1. Charge clients more to cover your overhead(and risk losing bids to cheaper competitors)
2. Eat the costs yourself(and watch your margins evaporate)

Our Agency Partner Program creates a third option: get rewarded by your platform partner for the volume and success you're already driving.

This isn't a handout. It's a recognition that your expertise, your client relationships, and your campaign management skills have real value: and you deserve to be compensated accordingly.

The Support Advantage You Can't Ignore

Here's something else no competitor can match: our Award-Winning Political Service Team.

Campaigns & Elections Magazine (C&E) recognized Turn It Blue Ads with the 2025 Award for "Best Political Service Team" for a reason. When your client has a question at 9 PM on a Sunday before Election Day, we're there. When you need to pivot strategy mid-campaign, we move fast.

This matters more than you think. How many times have you been stuck waiting for platform support while a campaign clock is ticking? How many opportunities have you missed because you couldn't get answers quickly enough?

Our team isn't just responsive: they're experts who understand political timelines and the unique pressures of down-ballot races. They've been in the trenches. They know that "we'll get back to you in 48 hours" isn't good enough when you're three days from Election Day.

When you join our Agency Partner Program, you're not just getting financial rewards. You're getting a support team that treats your success like their own success. Because it is.

How It Helps You Scale Progressive Campaigns

Let's get practical. You've got a pipeline of Democratic candidates who need digital advertising. State House races. City Council seats. Ballot initiatives. School board campaigns.

With traditional platforms, scaling is painful. You're juggling minimum spends, negotiating rates, managing separate dashboards for different clients, and hoping your commission structure makes it worth your time.

Here's how our Agency Partner Program changes the game:

One Dashboard, Multiple Campaigns: Manage all your clients in a single, intuitive interface. Launch campaigns in 15 minutes or less. Our one-click district targeting means you're not wasting hours on geographic setup.

No Agency Minimums: That school board race with a $2,500 budget? It gets the same platform access and support as your $50,000 state legislative campaign. You're not forced to turn away smaller races just because the economics don't work.

Transparent Pricing: Your clients see exactly where their money is going. No hidden fees. No surprise charges. No awkward conversations about "platform access fees" that eat into ad spend.

Proven Results: Our platform has delivered an 85% win rate for campaigns using our ads platform.* When you bring clients to Turn It Blue Ads, you're not experimenting: you're leveraging proven technology and targeting that wins races.

This combination of financial rewards, operational efficiency, and proven performance means you can confidently scale your agency without the growing pains that usually come with it.

*Past performance is not an indicator of future success. Your results may vary and we make no guarantees as to the performance of your ad campaign.

Easy Integration, Zero Headaches

You're busy. You don't have time for complicated onboarding processes or steep learning curves.

Our Agency Partner Program integration is designed to be seamless. Schedule a demo, set up your account, select your dividend preference and start running campaigns. That's it. You're not migrating complex systems or retraining your team on convoluted interfaces.

We've built our platform with self-service in mind, but with the support infrastructure agencies need. You get independence without isolation. Control without confusion.

And because we're designed specifically for political advertising, you're not dealing with generic ad tech built for e-commerce that's been awkwardly retrofitted for campaigns. Everything—from built-in ad compliance, to voter file and data integrations with partners like L2 and Tunnl—is purpose-built for political races.

The Bottom Line

No other political advertising platform rewards agency partners the way Turn It Blue Ads does.

Annual dividends up to 5%. Cash-back rewards. Bonus ad dollars. Award-winning support. Proven 85% win rate. Easy integration. Purpose-built tools for progressive campaigns.

This isn't just a better deal. It's a fundamentally different approach to how platforms and agencies should work together.

If you're managing Democratic campaigns and you're not part of our Agency Partner Program, you're leaving money on the table: and making your job harder than it needs to be.

Ready to Join the Most Rewarding Partnership in Politics?

Schedule an agency demo and see exactly how our program can transform your agency's economics and your clients' results.

Your progressive clients deserve better. Your agency deserves better. Let's build something together.