The goal in every marketing campaign is for your target audience to engage with your creative assets. With digital advertising this goal is no different, but we are able to tailor the message even more because of the in-depth targeting capabilities digital advertising grants us. 

Creating effective digital ads involves designing compelling and engaging content that resonates with your target audience. Here’s how:

Understand Your Audience

Identify key issues that matter most to the voters you are getting in front of, such as climate change, social justice, and healthcare. Understand the demographics of your audience, including age, gender, location, and interests, to tailor your message accordingly.

Craft a Strong Message

Keep your message clear and concise. Use emotional storytelling to connect with voters on a personal level and focus on a positive vision for the future. Highlight real-life stories and testimonials to reflect the impact of your policies.

Visual Elements

Use bold colors, high-quality images, and clear typography to grab attention. Ensure visuals align with progressive values and the campaign’s branding. Include short impactful videos and maintain consistency in design elements across all ads.

Have a Clear Call to Action (CTA)

Make your CTA clear and compelling. Encourage immediate action with phrases like “Donate Now” or “Join Us Today.” 

By keeping these guidelines in mind while creating your digital ads you are setting yourself up for success.

If you still have questions about creating compelling creative content, take a look at our tricks to designing creative that gets results. And if you still feel uncomfortable about making your own assets or are in a time crunch, feel free to explore the Turn It Blue Ads creative shop. Our team of experts is here to help you get in front of voters!