Election Day is looming, are you prepared for this final push?

As the election nears, we know your primary goal is to Get Out The Vote! A large part of this is knocking on doors and meeting your voters where they are. Well, one of the most cost-effective (and time-saving) ways to meet your voters where they are is by running Connected TV (CTV)/Over-the-Top (OTT) ads. You can meet voters on the biggest screen in their living room with your message. Turn It Blue Digital is here to help!

One of the major benefits of running ads on CTV and OTT outlets is your ads are shown to a captive audience — viewers are sitting in front of something they want to watch, so they're going to stay put while your ad is on their TV. More and more people are cutting the cord and making the switch to streaming services for their TV viewing. This transition allows you to combine the power of digital advertising with TV ads at a cost-efficient entry point.

CTV/OTT ads are not skippable, which means you must complete the ad to watch the show—no fast-forwarding allowed! Your ad will play all the way through, which increases the efficacy of your message by telling your whole story to exactly the people you need to hear it.

By combining your targeted audience with a more traditional advertising medium, you get all of the impact and none of the drawbacks. In traditional TV buying, your best approach to targeting is to create a model of your target voter—if you're targeting young women, run ads on E!, or during The Bachelor. If you're targeting 30-year-old men, your best bet is whatever sporting event is taking place. This strategy relies on a lot of outdated stereotypes, which creates bad targeting and yields bad results...and that means wasted money.

Investing in CTV is critical to ensuring you are reaching your targeted audience during GOTV. With CTV you know that your ad dollars are making meaningful impressions.

Still have questions about how CTV ads can help make a difference in your campaign? Take a look at this article in our knowledge base.

Let’s work together to make this cycle a success! Plan your next CTV campaign with Turn It Blue Ads today!